Sonoma Epicurean Invite Booklet

PROJECT TYPE: Digital and Printed Booklet

 

DESCRIPTION: I designed this invitation booklet utilizing the logo and brand guidelines I had created for this epic event series (Please see the other Sonoma Epicurean project page HERE if you have not yet viewed it for more info on the larger branding project and the backstory on the event). Along with using beautiful photography, clean typography for the rather sophisticated hierarchies to each spread's unique layout, I also designed vector icons for the Culinary Artisan Events shown in this booklet, to help set the scene for what people could expect. The printed saddle stitch booklet was sent out far and wide to potential patrons. Then I reworked and optimized a digital version that could be emailed directly to their contact list. From this piece a precedent was set for how the graphic identity system I had designed would be used going forward by their in-house team, which took over the project once I got it off the ground and at a comfortable cruising altitude.