Pop Up Truck

PROJECT TYPES: Logo/ Branding, Vehicle Wrap

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DESCRIPTION: The logo is a food truck “popping up” over Sacramento, something the actual POP Up Truck does at foodie events to this day. After market research on other food trucks and with the owners color sensibilities in mind I determined that a black, white and gray palette would actually stand out in a sea of loud, busy food truck graphics. I designed a more classy yet approachable look as this business aims to elevate the culinary experience of a food truck. But that doesn’t stop it from being seen from a far with highly legible typography and leading with their exceptional tagline. A somewhat subtle tonal pattern background composed of various food icons that I designed becomes noticeable as you approach the truck speaking to its mission for culinary diversity.