PROJECT TYPE: Graphic Design For Streetwear Fashion Brand
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DESCRIPTION: I have had a hand in just about everything this clothing brand has created to date. Still picking up steam the concept is that everyone can be a player, it's a state of mind. It's not about ethnicity, gender, or financial status. "Play On Player" is a self affirming statement that basically means "Just Keep Doing You!" The legacy Bay Area street art crew coopted this phrase over 20 years ago and made it their own, using the acronym P.O.P! as their legacy iconic logo. I have helped them recently grow into an actual marketable fashion brand.