Alaf Extracts

PROJECT TYPES: Logo/ Branding, Social Media Content Creation

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DESCRIPTION: Once the doors open this will be San Francisco’s first Hashery & Social Club with an onsite consumption lounge. Playing with negative space I used the unique form of the Trichome to create the letter “A” for their logomark. The trichome is the very essence of what hashish is in its cleanest and purest forms, so it only seemed fitting to incorporate that into the logo, as it will literally be at the core of everything Alaf creates. I am currently helping design social media posts & working on their exterior signage, as the remodeling phase of their building is about to begin. The video below was a reel I created with basically zero content to go off of (it is best viewed with the sound on).